CASE STUDY | ANNEX MAGAZINE DIGITAL MEDIA STRATEGY
During the content production period Lush Network created a ‘meet and greet’ competition for the celebrities that gave one of their fans a chance to come on set, take a photo and receive an autograph. The fans entered by following the magazine and reposting a graphic with a special hashtag. One winner was selected in 48 hours. One week before the magazine released, we distributed a press release to key celebrity blogs and online publications to feature the cover editorial and give them each a special quote from the celebrity that is only attainable if you read the magazine on annexmagazine.com.
Create a digital media strategy to drive traffic to a celebrity based online magazine that is not yet recognized by the public.
Lush Network and Annex Magazine ran these tactics for the first 3 publications and received over 43,000 followers across three social media platforms. The 3 cover stories had a combined reach of over 3.3 Million impressions and were featured on celebrity blogs such as Dailymail, Cocoperez.com, Justjared.com, E! News Now, HollywoodLife.com, GlobalGrind.com, MTV.com, BET.com, + 20 more independent blogs. The 3 issues had a combined viewership of 250,000 readers.