CASE STUDY | POSHSQUARE LaUNCH PARTY

 

SOLUTION

Lush Network created an interactive event for girls and female influencers at the Ace hotel located in Downtown LA. Lush Network confirmed female influencer’s Lola & Lora as the event hosts, Lauren Kittens as the DJ and gathered brands such as WTRMLN WTR, Phhhoto app, Valley City and Threadly to partner alongside Poshsquare in creating the ultimate shopping experience.  Females ages 17-32 were then invited to shop the collections offered on Poshsquare.com while having the chance to listen to music from DJ Kittens, drink healthier cocktails from WTRMLN WTR, share photos of their experience from the phhhoto booth, and learn about the new fashion app Threadly. Every event attendee was given a gift card and Poshsquare canvas bag.

CHALLENGE 

Create a marketing plan for a new online women’s store that consists of a pop-up launch event. The event’s atmosphere was to exemplify the spirit of the ultimate #PoshGirl and solidify the fact that Poshsquare.com is a one-stop shop for the millennial gal.

 

 

RESULTS

From a 2-week promotional rollout Poshsquare received over 750 RSVP’s and 450 event attendees. The event then generated over 301 phhhoto shares, over 450,000 social media impressions, and special guests included Eugenie Grey from Feral Creature, Pau Dictado, Dani Thorne, Annex Magazine, LA Canvas, Lookbook, Racked LA + more. The event was then featured on outlets such as Lookbook.nu, Racked.LA, Annexmagazine.com, and Lacanvas.com. From the promotional rollout and marketing strategies, Poshsquare.com received over 28,000 page views the week of the event. 

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